about me

I am an eclectic tourism professional born and grown up in Switzerland and Italy during bright years of social fervor and healthy economic growth. Since my childhood I have moved with my family to different places absorbed in multicultural environments, capturing very quickly shades of life and different way to live. After my graduation I continued to travel and work around the globe. All these experiences has formed habits and definitely my personality, determining a curious character, always open for new ideas.

More than 25 years day to day business in leading international benchmark companies, such as Casinos Austria International and Kempinski. I have been part of the team in various startups, projects, roadshows among which, several years with Switzerland Tourism. As well always attending the global most important tourism top-events representing Engadin St. Moritz, the local company responsible for the territorial marketing. I have put now all my know-how together and today I'm running Swissred a own freelance operation based in St. Moritz.